Craft, applied to software delivery.

IT consulting for small businesses in San Diego. We automate the busywork, build the tools you’re missing, and leave you owning every piece.

Se habla español

A laptop showing a gold command prompt, resting on a blacksmith's anvil

Sound familiar?

Where small businesses lose hours

The same data, typed three times

An order comes in by email, then gets copied into a spreadsheet, the invoice, and the calendar.

Software nobody likes

You pay for seats and features, and your team still works around them.

A website that can’t take a booking

Customers find you, then have to call during business hours to do anything.

No one to ask

Your IT person is whoever set up the printer. Every decision is a guess.

Services

What we do

Every engagement is one-on-one, from the first call to the handover.

IT consulting

A second opinion on your systems, costs, and vendors, from someone with no product to sell you.

Websites and web apps

Fast, accessible sites you can update yourself, in English, Spanish, or both.

Custom software

Small tools built for one job: internal apps, dashboards, and the glue between systems.

AI enablement

Self-hosted models, knowledge bases, and agents that work on your data without sending it to a vendor.

All services →

How we work

Three steps, in plain language


  1. Listen

    Start from the business pain point, not the tech stack.


  2. Build

    Ship the smallest thing that removes the pain, and prove it.


  3. Deliver

    Deliver documentation and systems the team can run independently.

Local

Face to face in San Diego, or remote

We meet where you work: your shop, your office, or a video call. You deal with the person doing the work, from the first conversation to the last commit.

Se habla español
Consultations, documents, and websites in English, Spanish, or both.
About us →

Tell us what’s slowing you down.

The first conversation is about your business, not a sales pitch.

Contact us